privacy statement

Data protection contact:
datenschutz@shoepassion.de

1. the name and address of the controller
The person responsible within the meaning of the Basic Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is the Data Protection Commissioner:

SHOEPASSION.com
Shoepassion GmbH
Ackerstr. 23-26
10115 Berlin

Phone: 0049 (0)30 609837035

E-mail: service@shoepassion.com

You can reach our data protection officer by post at the above address, with the note "data protection officer", or at datenschutz@shoepassion.de

2. Basic information on data processing and legal bases

2.1. This privacy policy explains to you the nature, scope and purpose of the processing of personal data within our online service and the associated websites, functions and content (hereinafter collectively referred to as "online service" or "website"). The data protection declaration applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) on which the online service is executed.

2.2. We refer the terms used, such as "personal data" or their "processing", to the definitions in Art. 4 of the Basic Data Protection Regulation (DSGVO).

2.3. The personal user data processed within the scope of this online offer include inventory data (e.g., names and addresses of customers), contract data (e.g., services used, names of clerks, payment information), usage data (e.g., websites visited on our online offer, interest in our products) and content data (e.g., entries in the contact form).

2.4. The term "user" covers all categories of data subjects involved in data processing. These include our business partners, customers, interested parties and other visitors to our online offering. The terms used, such as "user", are to be understood gender-neutrally.

2.5. We process users' personal data only in compliance with the relevant data protection regulations. This means that the data of the users will only be processed if there is a legal permission. I.e., in particular if the data processing is necessary for the provision of our contractual services (e.g. processing of orders) and online services, or is required by law, a consent of the users, as well as due to our legitimate interests (i.e. interest in the analysis, optimization and economic operation and security of our online services within the meaning of Art. 6 Para. 1 lit. f.). DSGVO, in particular for measuring reach, creating profiles for advertising and marketing purposes and collecting access data and using third-party services.

2.6. We point out that the legal basis of the consents Art. 6 para. 1 lit. a. and Art. 7 DSGVO, the legal basis for the processing for the fulfilment of our services and implementation of contractual measures Art. 6 para. 1 lit. b., the legal basis for the processing for the fulfilment of our services and implementation of contractual measures Art. 6 para. 1 lit. b. and Art. 7 DSGVO. DSGVO, the legal basis for processing for the fulfilment of our legal obligations Art. 6 para. 1 lit. c. DSGVO, and the legal basis for the processing to safeguard our legitimate interests Art. 6 para. 1 lit. f. DSGVO is.

3. safety precautions

3.1. We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are complied with and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.

3.2. The security measures include in particular the encrypted transmission of personal data between your browser and our server.

4. Disclosure of data to third parties and third-party providers

4.1. Data will only be passed on to third parties within the framework of legal requirements. We only pass on user data to third parties if this is necessary for contractual purposes, e.g. on the basis of Art. 6 Para. 1 lit. b) DSGVO or on the basis of legitimate interests pursuant to Art. 6 Para. 1 lit. f) DSGVO. DSGVO in the economic and effective operation of our business.

4.2. If we use subcontractors to provide our services, we will take appropriate legal precautions and take appropriate technical and organisational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.

4.3. If content, tools or other means from other providers (hereinafter jointly referred to as "third party providers") are used within the scope of this data protection declaration and their registered office is located in a third country, it is to be assumed that a data transfer to the registered office states of the third party providers takes place. Third countries are countries in which the DSGVO is not a directly applicable law, i.e. in principle countries outside the EU or the European Economic Area. Data is transferred to third countries either if an appropriate level of data protection, user consent or other legal permission has been obtained.

5. provision of contractual services

5.1. We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 Para. 1 lit b. DSGVO.

5.2. Users can optionally create a user account by viewing their orders in particular. Within the framework of registration, the required mandatory information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to its retention for commercial or tax reasons pursuant to Art. 6 para. 1 lit. c DSGVO. It is the responsibility of the users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.

5.3. Within the scope of registration and renewed registrations as well as use of our online services, will store the IP address and the time of each user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so pursuant to Art. 6 Para. 1 lit. c DSGVO.

5.4. We process usage data (e.g., the websites visited on our website, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile in order to display the user, e.g. product information based on the services they have previously used.

6. Contact us

6.1. When contacting us (via contact form or e-mail), the user's details will be processed in order to process the contact request and its processing in accordance with Art. 6 Para. 1 lit. b) DSGVO.

6.2. The user data can be stored in our Customer Relationship Management System ("CRM System") or comparable inquiry organization.

6.3. We use the CRM system "Greyhound" of the company digital guru GmbH & Co. KG on the basis of our legitimate interests (efficient and fast processing of user enquiries).

https://greyhound-software.com/datenschutz

7. Collection of access data and log files

7.1. On the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f., we collect DSGVO Data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

7.2. Log file information is stored for a maximum of seven days for security reasons (e.g. to clarify abuse or fraud) and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.

8. Cookies & range measurement

8.1 In addition to the above data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive assigned to the browser you are using and through which certain information flows to the location that sets the cookie. Cookies cannot execute programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall.


8.2 This website uses the following types of cookies, the scope and functionality of which are explained below:

– Transient Cookies (more a.)

– Persistent cookies (see b.).

a. Transient cookies are automatically deleted when you close your browser. This includes session cookies in particular. They store a so-called session ID, which can be used to assign various requests from your browser to the shared session. This allows your computer to be recognised when you return to our website. Session cookies are deleted when you log out or close your browser.

b. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time. We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online service and log out or close your browser, for example.

c. You can configure your browser settings according to your wishes and e
.g. B. refuse the acceptance of third party cookies or all cookies. So-called "Third Party Cookies" are cookies that are set by a third party, therefore not by the actual website you are currently on. We would like to point out that by deactivating cookies you may not be able to use all the functions of this website.

8.3 If users do not wish cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. You may object to the use of cookies, which are used for range measurement and advertising purposes, via the deactivation page of the Network Advertising Initiative (https://optout.networkadvertising.org/) and additionally the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/).

9. Use of our webshop

9.1 If you wish to order in our web shop, it is necessary for the conclusion of the contract that you enter your personal data, which we need for the processing of your order. Mandatory information required for the execution of contracts is marked separately, further information is voluntary. We process the data provided by you in order to process your order. We can pass on your payment data to our house bank for this purpose. The legal basis for this is Art. 6 (1) sentence 1 lit. b DSGVO. You can voluntarily create a customer account through which we can store your data for future purchases. When you create an account under "My account", the data you provide will be stored revocably. You can always delete all other data, including your user account, in the customer area.

9.2 We are obliged by commercial and tax law to store your address, payment and order data for a period of ten years. However, after two years we will restrict the processing, d. h. Your data will only be used to comply with legal obligations.

9.3 To prevent unauthorized access by third parties to your personal data, in particular financial data, the order process is encrypted using TLS technology.

Data protection rules for the use of external payment service providers

(1) We offer several payment methods for the use of the webshop and make use of different payment service providers. Depending on which payment method you choose, different data is transferred to the respective payment service provider. The legal basis for the transmission is Art. 6 para. 1 sentence 1 lit. a DSGVO. Below you will find a list of our payment service providers.

a. PayPal (Paypal and purchase on account)

If you choose the payment method PayPal, your personal data will be transmitted to PayPal. Prerequisite for using PayPal is the opening of a PayPal account. When you use or open a PayPal account, your name, address, telephone number and e-mail address must be transmitted to PayPal. The legal basis for the transfer of data is Article 6(1)(a) DSGVO (consent) and Article 6(1)(b) DSGVO (processing for the performance of a contract).

The operator of the payment service PayPal is the :

PayPal (Europe) S.à r.l. et Cie, S.C.A.
22-24 Boulevard RoyalL-2449
LuxembourgE-Mail
: impressum@paypal.com

With the PayPal payment option, you consent to the transfer of personal data such as name, address, telephone number and e-mail address to PayPal. Which further data is collected by PayPal, results from the respective privacy policy of PayPal. This can be found at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

b. Klarna (immediate bank transfer)

If you choose the Klarna payment method, your personal data will be transmitted to the Klarna operator. The legal basis for the transfer of data is Article 6(1)(a) DSGVO (consent) and Article 6(1)(b) DSGVO (processing for the performance of a contract).

Operator of the payment service Klarna (Sofortüberweisung) is the:

Klarna Bank AB (publ)
Sveavägen 46111
34 StockholmSweden

Phone: 0046 8-120 120 00Fax
: 0046 8-120 120 99Contact
: info@klarna.de

Klarna collects the following data:

name, date of birth, title, billing and delivery address, e-mail address, mobile phone number

Information about ordered products

Information on income, credit obligations and payment notes

Location-related information

IP address

Detailed information on the data protection regulations of Klarna Bank AB (publ) can be found at https://www.klarna.com/de/datenschutz/

c. Heidelpay (credit card payments)

If you choose to pay by credit card, your personal data will be transmitted to the operator Heidelpay. The legal basis for the transfer of data is Article 6(1)(a) DSGVO (consent) and Article 6(1)(b) DSGVO (processing for the performance of a contract). As an acquirer, Heidelpay handles the payment transfer between your credit card company, your bank and us.

Operator of the payment service credit cards (Aquirer) is the:

heidelpay S.A.
Société anonym1
, Place du Marché
L-6755 Grevenmacher
E-Mail: info@heidelpay.lu
Phone:
+352 266 227-1
Fax +352 266 227-920

Heidelpay collects the following data:

a. credit card number

b. Validity period of the card

c. card verification number

d. payment amount

e. activity ID

f. Cart ID

g. product number

h. product name

i. Number of products

Detailed information on Heidelpay's privacy policy can be found at https://www.heidelpay.lu/de/heidelpay-sa/datenschutzerklaerung/

d. Credit assessment for direct debit procedures

CreditPass GmbH Mehlbeerenstr. 2 82024 Taufkirchen transmits to us the address and creditworthiness data stored in its database concerning your person, including score values determined on the basis of mathematical-statistical procedures, for the purpose of credit/creditworthiness checks in the "direct debit" payment method. When calculating the score value, address data is also used, among other things. Our legitimate interest is defined in the security of our claims, within the framework of a direct debit procedure, by information on payment behavior to the requesting, specific person. If you would like further information, or information about the Creditpass procedure, please use the following link:

https://creditpass.de/service/datenschutz/

10. Web analysis (Google Analytics & Webtrekk)

10.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we act in accordance with the following principles DSGVO) Google Analytics, a web analysis service of Google Inc. ("Google") and Webtrekk, a web analysis service provided by Webtrekk GmbH. Google & Webtrekk uses cookies. The information generated by the cookie about users' use of the online content is generally transmitted to and stored by Google on servers in the United States and by Webtrekk in Germany.

10.2. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European privacy laws (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

10.3. Google & Webtrekk will use this information on our behalf to evaluate the use of our online services by users, to compile reports on the activities within this online service and to provide us with other services associated with the use of this online service and the Internet. Pseudonymous user profiles of the users can be created from the processed data.

10.4. We use Google Analytics to display ads placed by Google and its partners within our advertising services only to users who have shown an interest in our online services or who have specific characteristics (e.g. interests in specific topics or products determined on the basis of the websites visited) that we transmit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our ads are in line with the potential interest of users and do not appear annoying.

10.5. We only use Google Analytics with IP anonymization enabled. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

10.6. The IP address transmitted by the user's browser is not merged with other Google data. Users may refuse the use of cookies by selecting the appropriate settings on their browser, they may also refuse the use of cookies by selecting the appropriate settings on their browser, they may refuse the collection of information by Google regarding the use of cookies and the processing of such information by Google by selecting the appropriate settings on their browser, and they may refuse the use of cookies by selecting the appropriate settings on their browser, and they may refuse the use of cookies by selecting the appropriate settings on their browser, and by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

10.7. For more information about Google's use of data and about setting and objection options, please visit the following Google webpages: https://www.google.com/intl/de/policies/privacy/partners ("Use of data by Google when using the websites or apps of our partners"), https://www.google.com/policies/technologies/ads ("Use of data for advertising purposes"), https://www.google.de/settings/ads ("Manage information Google uses to display advertising").

11. Google Re/Marketing Services

11.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we make use of the information provided on this website. DSGVO) the marketing and remarketing services ("Google Marketing Services") of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

11.2. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European privacy laws (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

11.3. Google's marketing services allow us to display advertisements for and on our website in a more targeted manner to show users only ads that potentially match their interests. If, for example, a user is shown ads for products in which he is interested on other websites, this is referred to as "remarketing". For these purposes, when you visit our and other websites on which Google marketing services are active, Google directly executes a code from Google and incorporates so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which websites the user visits, which contents he is interested in and which offers he has clicked, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the user is also recorded, whereby we inform within the scope of Google Analytics that the IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened and only in exceptional cases completely transmitted to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google offers. Google may also link the above information to such information from other sources. If the user subsequently visits other websites, the ads tailored to the user's interests can be displayed.

11.4. User data is processed pseudonymously within the framework of Google marketing services. I.e. Google does not store and process the name or e-mail address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google's point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information Google Marketing Services collects about users is transmitted to Google and stored on Google's servers in the United States.

11.5. One of the Google marketing services we use is the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected through the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.

11.6. We may also use the "Google Tag Manager" to integrate and manage the Google analytics and marketing services into our website.

11.7. You can find out more about Google's use of data for marketing purposes on the overview page: https://www.google.com/policies/technologies/ads, Google's privacy policy can be found at https://www.google.com/policies/privacy

11.8. If you wish to opt out of interest-based advertising through Google Marketing Services, you may use the opt-out and setting options provided by Google: http://www.google.com/ads/preferences.

12. Facebook Social Plugins

12.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we make use of the information provided on this website. DSGVO) Social Plugins ("Plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos (white "f" on a blue tile, the terms "like", "like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be seen here: https://developers.facebook.com/docs/plugins/.

12.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

12.3. When a user calls a function of this online service that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly from Facebook to the user's device and integrated into the online offer by the user. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore inform the user according to our state of knowledge.

12.4. By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, e.g. by clicking the Like button or commenting, the corresponding information is transferred directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to know and store their IP address. According to Facebook, only an anonymous IP address is stored in Germany.

12.5. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/.

12.6. If a user is a Facebook member and does not want Facebook to collect information about him or her via this online service and link it to his or her Facebook member data, he or she must log out of Facebook and delete cookies before using our online service. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page https://www.aboutads.info/choices/ or the EU page https://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

13. Facebook and Facebook Marketing Services

13.1. Due to our legitimate interests in the analysis, optimisation and economic operation of our online service, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used within our online service.

13.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

13.3. With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display Facebook ads placed by us only to Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not appear annoying. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by showing whether users were referred to our website after clicking on a Facebook ad (known as "conversion").

13.4. The Facebook pixel is directly integrated by Facebook when you visit our website and can store a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook when logged in, the visit to our online service will be noted in your profile. The data collected about you is anonymous to us and does not give us any information about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook as well as for its own market research and advertising purposes. If we transmit data to Facebook for comparison purposes, this data is encrypted locally on the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of comparing it with the data encrypted by Facebook.

13.5. Facebook processes the data in accordance with the Facebook Data Usage Policy. Accordingly, general information about the presentation of Facebook ads in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. Special information and details about the Facebook pixel and how it works can be found in the help section of Facebook: https://www.facebook.com/business/help/651294705016616. We have also concluded an Insight Agreement with Facebook, which regulates the basic data protection issues. https://de-de.facebook.com/legal/terms/page_controller_addendum

13.6. You may opt out of Facebook pixel collection and use of your information to display Facebook ads. To set what types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based ads: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

13.7. To prevent the collection of your data by means of the Facebook pixel on our website, please click the following link: Facebook Opt-Out Note: If you click the link, an opt-out cookie will be stored on your device. If you delete the cookies in this browser, you must click the link again. Furthermore, the opt-out only applies within the browser used by you and only within our web domain on which the link was clicked.

13.8. You may also opt out of the use of cookies to measure reach and for advertising purposes via the Network Advertising Initiative's opt-out page (https://optout.networkadvertising.org/) and the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/).

14. Online presences in social media

14.1 We maintain online presences within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

14.2 Unless otherwise stated in our Privacy Policy, we will process the data of users who communicate with us within social networks and platforms, e.g. postings on our websites or send us messages.

14.3 We currently use the following social media plug-ins: Facebook, Instagram, Twitter, Youtube. We use the so-called two-click solution. This means that when you visit our site, no personal data is initially passed on to the providers of the plug-ins. You can recognize the provider of the plug-in by the mark on the box above its initial letter or the logo. We offer you the possibility to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it will the plug-in provider receive the information that you have called up the corresponding website of our online service. In addition, the data mentioned under § 3 of this declaration will be transmitted. In the case of Facebook, Youtube and Twitter, the IP address is made anonymous immediately after collection, according to information provided by the respective providers in Germany. By activating the plug-in, your personal data is transferred to the respective plug-in provider and stored there (in the case of US providers in the USA). Since the plug-in provider collects data in particular via cookies, we recommend that you delete all cookies via your browser's security settings before clicking on the grayed-out box.

14.4 We have no influence on the collected data and data processing operations, nor are we aware of the full scope of data collection, the purposes of processing, the storage periods. Also for the deletion of the collected data by the plug-in provider no information is available to us.

14.5 The plug-in provider stores the data collected about you as user profiles and uses these for the purposes of advertising, market research and/or the needs-based design of its website. Such evaluation is carried out in particular (also for users who are not logged in) in order to display demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Through the plug-ins we offer you the possibility to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 Para. 1 S. 1 lit. f DSGVO.

14.6 The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us will be directly assigned to your existing account with the plug-in provider. If you press the activated button and link the page to B., the plug-in provider also stores this information in your user account and communicates it publicly to your contacts. We recommend that you log out regularly after using a social network, especially before activating the button, as this allows you to avoid being assigned to your profile by the plug-in provider.

14.7 Further information on the purpose and scope of the data collection and processing by the plug-in provider can be found in the following data protection declarations of these providers. There you will also find further information on your rights in this regard and setting options to protect your privacy.

14.8 Addresses of the respective plug-in providers and URL with their data protection information:

Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; www.facebook.com/policy.php; weitere Informationen zur Datenerhebung: www.facebook.com/help/186325668085084, www.facebook.com/about/privacy/your-info-on-other#applications sowie www.facebook.com/about/privacy/your-info#everyoneinfo. Facebook hat sich dem EU-US-Privacy-Shield unterworfen, www.privacyshield.gov/EU-US-Framework.

Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; twitter.com/privacy. Twitter has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.

"YouTube" by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: policies.google.com/privacy, Opt-Out: adssettings.google.com.

Within our online offer, functions of the Instagram service are integrated. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged in to your Instagram account you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that, as the provider of these pages, we do not have any knowledge of the content of the data transmitted or its use by Instagram Privacy Policy: help.instagram.com/155833707900388

15. Newsletter

15.1. The following information will inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to the receipt and procedures described.

15.2. Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. In addition, our newsletters contain information about our products, offers, promotions and our company.

15.3. Double-Opt-In and logging: The registration to our newsletter takes place in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise the changes of your data stored with the dispatch service provider are logged.

15.4. Dispatch service provider 1: The newsletter is sent via "emarsys", a tool of emarsys Interactive Services GmbH, Stralauer Platz 34, 10243 Berlin, hereinafter referred to as "dispatch service provider". You can view the privacy policy of the shipping service provider here: https://www.emarsys.com/de/datenschutzrichtlinie/

15.5. Dispatch service provider 2: The newsletter is sent via "active campaign", a tool of active campaign LLC. 1 N Dearborn St. 5th Floor Chicago, IL 60602 USA. The privacy policy of the shipping company can be found here: https://www.activecampaign.com/gdpr-updates/, as well as at
https://www.activecampaign.com/privacy-policyActive

Campaign is certified under the EU-US Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnH6AAK

15.6. Furthermore, according to its own information, the shipping service provider may use this data in pseudonymous form, i.e. without allocation to a user, to optimise or improve its own services, e.g. for technical optimisation of shipping and the presentation of the newsletter or for statistical purposes, in order to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or pass them on to third parties.

15.7. Registration data: To subscribe to the newsletter, it is sufficient to enter your e-mail address.

15.8. Statistical survey and analyses - The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file which is retrieved from the server of the mail-order service when the newsletter is opened. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are first collected. This information is used for the technical improvement of the services on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval points (which can be determined with the help of the IP address) or access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our nor the shipping service provider's intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

15.9. The use of the shipping service provider, performance of statistical surveys and analyses as well as logging of the registration procedure shall be based on our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users.

15.10. Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your consents to its shipment by the shipping service provider and the statistical analyses expire. A separate revocation of the dispatch by the dispatch service provider or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and cancelled their subscription, their personal data will be deleted.

16. Integration of third-party services and content

16.1. Within the scope of our online offer, we act on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. of the German Civil Code). DSGVO) content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the user, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.

16.2. The following presentation provides an overview of third-party providers and their contents, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possible objections (so-called opt-out):

maps of the "Google Maps" service of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

Videos from the "YouTube" platform of third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

Within our online offer, functions of the Instagram service are integrated. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged in to your Instagram account you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that, as the provider of these pages, we do not have any knowledge of the content of the transmitted data or of its use by Instagram. Privacy policy: https://instagram.com/about/legal/privacy/.

External code of the JavaScript framework "jQuery", provided by the third-party provider jQuery Foundation, https://jquery.org.

We send automated service e-mails with SendGrid. To get the full service

we transmit the e-mail address provided during the checkout process.

to SendGrid. SendGrid is a service of SendGrid Inc. Sendgrid is certified under the EU-US Privacy Shield Abkomen. https://sendgrid.com/policies/privacy/privacy-shield-certification/

Further information can be found under the following link:

https://sendgrid.com/policies/privacy/

We use on the basis of our legitimate interests (i.e. interest in the analysis,

Optimization and economic operation of our online offer in the sense of Art. 6 Para. 1

lit. f. DSGVO) to measure the success of advertising campaigns Cookies from the following providers:

Microsoft cooperation

https://privacy.microsoft.com/de-de/privacystatement

17. Rights of users

17.1. Users have the right, upon request and free of charge, to obtain information about the personal data we have stored about them.

17.2. In addition, users have the right to rectify inaccurate data, limit the processing and delete their personal data, if applicable, to exercise their rights to data portability and, in the event of the assumption of unlawful data processing, to file a complaint with the competent supervisory authority.

17.3. Users can also revoke their consent, in principle with effect for the future.

18. Deletion of data

18.1. The data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them. Unless the user's data is deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to user data that must be stored for commercial or tax reasons.

18.2. According to legal requirements, the documents are stored for 6 years in accordance with § 257 para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting records, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, accounting records, commercial and business letters, documents relevant for taxation, etc.).

19. right of objection

Users may at any time object to the future processing of their personal data in accordance with the statutory provisions. The objection may in particular be lodged against processing for the purposes of direct marketing.

20. Changes to the Privacy Policy

20.1. We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or in the event of changes to the service or data processing. However, this only applies with regard to declarations on data processing. If user consents are required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.

20.2. Users are requested to inform themselves regularly about the content of the data protection declaration.

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